Our GR&AT Projects
GR&AT Management offers a variety of Speaking, Consulting and Training services worldwide. Below are just a few of our notable projects that we're proud (and allowed) to share. References available upon request, please contact us today to empower your future!
Alleo
Glenn Wastyn managed the EMEA market introduction of Alleo, designing and executing the commercial strategy. Based on the company vision and mission, direct engagement efforts were supported with key channel partnerships to cover a high-quality B2B service, on top of the SAAS deployments in private or public cloud. Legal and financial input was provided to guarantee a GDPR compliant offering and fiscally consistent approach with the US entity.
Alleo is the most versatile and secure SAAS provider of a virtual canvas supporting deep collaboration. It integrates business-critical team workflows for ideation, collaboration and presentation in an immersive experience. Alleo provides a persistent, customizable space, to purposefully engage with your internal and external stakeholders in a simple user interface (UI).
Alleo is the most versatile and secure SAAS provider of a virtual canvas supporting deep collaboration. It integrates business-critical team workflows for ideation, collaboration and presentation in an immersive experience. Alleo provides a persistent, customizable space, to purposefully engage with your internal and external stakeholders in a simple user interface (UI).
Mach Media
Rana Walker is a Specialist Consultant for Mach Media, one of the leading and award-winning Media agencies in Europe. Focused on Social Media, Branding, CSR, Cultural Differences, Multi-Generational Communications, MarComm, PR and Thought-Leadership, Rana is considered a "Go-To Expert." Click here for more information. Rana's Mach Media clients include Eastman Naia™, Solvay and Borderless Executive Search & Leadership Advisory.
GR&AT Endurance Training
At the intersection of endurance sports and innovation, we combine top AI technology with personal coaching to efficiently maximize results with minimal risk of injury.
We build physical, mental and physiological health through holistic endurance training and coaching.
We build physical, mental and physiological health through holistic endurance training and coaching.
British Business and Aviation Association (BBGA)
Rana Walker delivered the keynote presentation for the BBGA- British Business & General Aviation Association's annual conference in March 2023. Tailored to meet the messaging requirements, the presentation was very well received and received numerous press mentions, including this one from AIN Online.
Eastman Naia(™)
Rana Walker consulted for Eastman Naia™, a global leader in sustainable fibers. Leading efforts on social media, strategic marketing, public relations, branding and events, Rana has extended her contract to stay beyond the intended period. Building brand awareness, visibility and strategic though-leadership opportunities, Rana continues to be involved in outreach on the sustainability and industry research topics.
Eastman's Naia™ Renew offers an innovative solution to the fashion industry’s big issues, developing circularity at scale. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia™ Renew creates value from hard-to-recycle materials that would otherwise be destined for landfills or incinerators. Innovative technology and an innovative mindset are at work within Eastman Naia™.
Eastman's Naia™ Renew offers an innovative solution to the fashion industry’s big issues, developing circularity at scale. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia™ Renew creates value from hard-to-recycle materials that would otherwise be destined for landfills or incinerators. Innovative technology and an innovative mindset are at work within Eastman Naia™.
Avocor
Glenn Wastyn led Avocor's efforts to expand their European activities as VP of EMEA. The role included defining the strategy and operational execution of the sales and marketing efforts, expanding and intensifying the channel partnerships, defining and rolling out logistics and service programs for a high quality support program to partners and end-customers.
Headquartered in the U.S., Avocor is an award-winning global provider of collaboration technology that brings teams together to increase productivity and get more done. Designed with the latest in display technology and to fit the way modern workspaces, huddle rooms, classrooms and meeting spaces work together, Avocor displays offer a premium, flexible user-experience that is easily replicated across the Enterprise. Avocor’s industry partnership ecosystem includes some of the most well-known and trusted collaboration technology leaders in the market today, providing a seamless user experience for every meeting.
Headquartered in the U.S., Avocor is an award-winning global provider of collaboration technology that brings teams together to increase productivity and get more done. Designed with the latest in display technology and to fit the way modern workspaces, huddle rooms, classrooms and meeting spaces work together, Avocor displays offer a premium, flexible user-experience that is easily replicated across the Enterprise. Avocor’s industry partnership ecosystem includes some of the most well-known and trusted collaboration technology leaders in the market today, providing a seamless user experience for every meeting.
Switchfly
Glenn Wastyn led Switchfly activities in Europe as VP, Strategic Growth EMEA. His primary task is to create a market leader through strategic business development. Switchfly, Inc. is a global technology company that powers travel commerce, loyalty program engagement and ancillary merchandising solutions for some of the world’s most recognizable brands. Leading airlines, hotels, online travel agencies and financial service providers depend on Switchfly to power their omni-channel travel experiences because it uniquely combines a highly scalable and secure architecture with deep product and content inventory.
Headquartered in San Francisco, Switchfly generates more than $2 billion USD in revenue for its clients annually and facilitates the redemption of more than 40 billion reward points and miles each year. The company’s global client roster includes American Airlines, JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United MileagePlus; InterContinental Hotels Group, Marriott International and Starwood Hotels and Resorts; Groupon and Living Social.
Headquartered in San Francisco, Switchfly generates more than $2 billion USD in revenue for its clients annually and facilitates the redemption of more than 40 billion reward points and miles each year. The company’s global client roster includes American Airlines, JetBlue and LAN Airlines; IAG Avios, Lufthansa Miles & More and United MileagePlus; InterContinental Hotels Group, Marriott International and Starwood Hotels and Resorts; Groupon and Living Social.
PRYSM
Glenn Wastyn was tasked to create a market leader with strategic business development as VP Europe. He built, hired and managed Prysm's European sales, marketing and field operations to maximize market share, profitability and customer satisfaction. His role was to translate the vision and mission of the global organization into actionable, quantitative plans and drive sales opportunities to closure; which led to a very successful 800% YOY growth in 2015.
NATO (North Atlantic Treaty Organization) OTAN (Organisation du Traite de l'Atlantique Nord)
Rana Walker was selected as the opening Keynote speaker for NATO's Social Media Forum in Sarajevo, Bosnia in April 2014, following the Bosnian President's welcome address. She served as a panelist at the same event. The following year, Rana was invited as a public speaker at their Social Media Forum in Podgorica, Montenegro in 2015. She has led consultation sessions and trainings for NATO's Public Diplomacy Division on the topic of Social Media, specifically relating to LinkedIn, in 2015 and 2016. And, she is regularly invited to participate in their ongoing Social Media events.
Women In Travel (WINiT)
Rana Walker was a founding Advisory Board Member for Women In Travel (WINiT). WINiT is a network of women and men serving as a catalyst to drive change, provide support and educate the public about the benefits of career development, visibility and the promotion of women in the travel, meeting and events industries. As Co-Chairman of the Communications committee, Rana led a team of volunteers on effective communication to the industry at large. As Social Media Ambassador, she advised on social media strategy and content. As a Mentor, Rana worked with women at various levels to increase their professional success. WINiT recently merged with GBTA - highlighting the successful growth of Women in the industry.
Institute of Travel Management (ITM)
Rana Walker was hired as the closing Keynote Speaker for their annual International Conference 2018 in Aviemore, Scotland. "Our Future is Now" was the title of the speech which focused on Travel Tech Innovations, such AI, VR, AR and the power to embrace, with an open mindset, future travel industry technologies.
SAP Concur
Rana Walker has been hired by two regions for SAP Concur. For the Nordics Customer Event in May 2018, Rana Walker was the keynote presenter on Travel Technology Trends and Developing a Change Mindset in Copenhagen, Denmark.
For North America, Rana Walker led a corporate training to the company's top Sales Leaders on thought-leadership, social media and innovation. One-to-one sessions on LinkedIn profiles were also conducted with the Executive Leadership team, and a contest was tracked and judged for most improved leader over three months time. (2016)
For North America, Rana Walker led a corporate training to the company's top Sales Leaders on thought-leadership, social media and innovation. One-to-one sessions on LinkedIn profiles were also conducted with the Executive Leadership team, and a contest was tracked and judged for most improved leader over three months time. (2016)
Global Business Travel Association (GBTA)
Rana Walker of GR&AT is an oft-requested speaker at local GBTA chapters across the USA. She's the recurring top-rated Keynote Speaker at GBTA's Latin America conference (2012 in Buenos Aires, Argentina, as well as both 2013 and 2015 in São Paulo, Brazil) on the topics of Social Media in Business Travel, Mobility, Wearables and other Travel Technologies, as well as Personal Branding.
In 2014, she was the also delivered GBTA keynote in Mexico City and for the GBTA Energy, Resource and Marine event in Rio De Janeiro, Brazil. in 2016, she presented on technology at the GBTA European Conference in Frankfurt. In 2017, she delivered the well-received GBTA LATAM keynote in Mexico City on New Travel Technologies, as well as leading a highlighted breakout session on Personal Branding and thought-leadership.
In 2014, she was the also delivered GBTA keynote in Mexico City and for the GBTA Energy, Resource and Marine event in Rio De Janeiro, Brazil. in 2016, she presented on technology at the GBTA European Conference in Frankfurt. In 2017, she delivered the well-received GBTA LATAM keynote in Mexico City on New Travel Technologies, as well as leading a highlighted breakout session on Personal Branding and thought-leadership.
Center for Aviation (CAPA)
CAPA enlisted GR&AT's Rana Walker to leverage her network of influencers to kick off their first European Corporate Travel Innovation Day near Amsterdam in Nordwijk, Holland in November 2013. This event was also in collaboration with their already successful World Aviation Forum. As the Master of Ceremonies, Rana introduced speakers and led the discussions throughout the day from center stage for the entire event.
In November 2014, Rana Walker was once again hired to support obtaining speakers, attendees and sponsors for the 2nd Annual Corporate Travel Innovation Day in support of the World Aviation Summit. She was also asked to moderate a session of key travel leaders from center stage.
In November 2014, Rana Walker was once again hired to support obtaining speakers, attendees and sponsors for the 2nd Annual Corporate Travel Innovation Day in support of the World Aviation Summit. She was also asked to moderate a session of key travel leaders from center stage.
Netherlands Association of Travel Management (NATM)
Rana Walker has delivered a keynote presentation on Social Media in Business Travel to the NATM in Delft, Holland. Further, a half-day workshop/training course on Branding, Innovation and Thought-leadership was delivered by Rana in Eamnes, Holland in 2018 to the NATM membership. In 2019, Rana Walker presented on change-mindsets, innovative thinking and multi-generational challenges with tech in travel.
Becton Dickinson (BD)
As a leader in the Medical Technology field, BD invited Rana Walker to deliver two presentations at their new Innovation and Experience Centre in Belgium. The topics were Personal Branding and Social Media and were delivered "TED style" in August 2018.
SilverRail Technologies
GR&AT's Rana Walker consulted the innovative travel technology company SilverRail Technologies from May - November 2013. Developing a cohesive Marketing strategy, while incorporating online and offline marketing, GR&AT enjoyed working with such a dynamic team to further their public relations, communications, marketing and social media efforts. While consulting, SilverRail was named the Winner of the GBTA Spotlight of Transformation Award 2013.
Global Videoconferencing Network NV (GVN Airlines)
Glenn Wastyn CREATED MARKET LEADER - BUSINESS MODEL INNOVATION for GVN: As the Founder of the Global Videoconferencing Network (GVN), it became an innovative provider for end-to-end videoconferencing services integrated with the travel industry’s booking processes. Product development, direct e-commerce and indirect channel strategy leading to a major industry GDS agreement in 2014 for European distribution rights.
HRS
GR&AT's Rana Walker consulted with Hotel Reservation Service (HRS) on the topic of strategic Social Media, specifically for their UK headquarters, and including representatives from the German HQ. Key progress have been made with Facebook, LinkedIn and Twitter. Repeated consultation took place in 2014 at their request.
ATPI
GR&AT's consultant Rana Walker spoke to the global ATPI group in London in 2013 on the topic of Social Media in business travel. Key take aways were implemented in various ATPI partners worldwide as a result and ongoing success is touted.
Association of Corporate Travel Executives (ACTE)
GR&AT has worked with ACTE on numerous projects and events. Rana Walker led as an advisor for the Pan-European Advocacy Council from the creation to the duration of one year. Key initiatives were working with other industry groups, including as GTMC, and furthering education on key industry issues relating to business travel in the Pan European regions.
Rana Walker also spoke on behalf of ACTE at the EIBTM event in Barcelona in 2012, while also spearheading four education sessions at the event. She also served as the keynote speaker at a number of ACTE events in Europe and North America. Glenn Wastyn has also served as a panelist at numerous ACTE global events.
Rana Walker also spoke on behalf of ACTE at the EIBTM event in Barcelona in 2012, while also spearheading four education sessions at the event. She also served as the keynote speaker at a number of ACTE events in Europe and North America. Glenn Wastyn has also served as a panelist at numerous ACTE global events.
European Incentives, Business Travel and Meetings (EIBTM)
GR&AT's Founders Glenn Wastyn and Rana Walker have been invited to speak at the EIBTM in Barcelona for two years in a row (2012, 2013). Both virtual travel / video-conferencing solutions as well as Social Media / Mobile Technology continue to be a strong message conveyed publicly on stage by GR&AT.
AirPlus International
As a former employee of AirPlus International, serving as their North American Communications Director, Rana Walker has frequently been asked to consult for the global company in various locations and capacities. In 2010, she moved to Frankfurt, Germany to lead the social media in business efforts across the globe. In 2013, she delivered a keynote speech on Social Media in Business Travel to the top UK clients at their annual Customer Appreciation VIP event in London.
BBT Online
Rana Walker delivered a Keynote speech in Brussels on "Social Media & MICE" at the Belgian publication's (for business travel and MICE news) event in Brussels (2012).
Amadeus
Rana Walker was asked to deliver the keynote address in Nice, France to Amadeus group's top global customers and executives at their final Customer Travel Network (2012).
BCD Travel Belgium NV
Glenn Wastyn was hired to Transform the Market Leader through: RESTRUCTURING, REDESIGNING SUPPLIER MODEL. As part of the Divisional Leadership Team (DLT) for the South/West Division, Glenn Wastyn successfully managed and profitably grew 1.1 B€ in sales and 3,2 million transactions from 80 locations. As VP commercial BELUX, he owned +/- 350M€ Sales and Account Management activities within Belgium and Luxembourg. Within the Supplier Relations South/West role, he oversaw the relationships and negotiations with all 1st tier suppliers Air, Car, Hotel, Train within that region.
Further, Glenn Wastyn transformed the Market Leader via CHANGE MANAGEMENT, REDESIGN PRICING MODEL. By Replacing the General Manager and Commercial director role, he established a new culture of collaboration and empowerment. The 2008 economic crisis also required a strategic redesign of all-inclusive pricing model to a more competitive pricing menu and more professional and accountable sales and account management organization.
Further, Glenn Wastyn transformed the Market Leader via CHANGE MANAGEMENT, REDESIGN PRICING MODEL. By Replacing the General Manager and Commercial director role, he established a new culture of collaboration and empowerment. The 2008 economic crisis also required a strategic redesign of all-inclusive pricing model to a more competitive pricing menu and more professional and accountable sales and account management organization.
